Evidence-based investing is an investment strategy that relies on scientific research and data to guide investment decisions. This approach is based on the idea that, over the long term, financial markets are efficient and that it's difficult to consistently beat the market through active stock picking or market timing.
Our Investment Process is guided by a hundred years of empirical data, decades of academic research by renowned economists and the practices of leading institutional investors.
Instead of trying to predict the future or chase hot stocks, evidence-based investors focus on building diversified portfolios based on sound investment principles that are backed by empirical evidence.
This typically involves investing in low-cost index funds or ETFs that track broad market indexes, such as the S&P 500, rather than trying to beat the market through active management.
Find out more about our Investment Philosophy here.