Timeline's Head of Strategic Partnerships

Mark Hopcroft

Get in touch with Mark if you're a Financial Planning Firm interested in working with Timeline


As Head of Strategic Partnerships I work with our main distribution partners (nationals, networks & consolidators) to grow our reach and ensure they are receiving the best possible service and support for their advisers, and with our collaborators and partners in the provider, platform and tech space to make sure no opportunity is missed!

Moreover, along with our Adviser Success team, I provide comprehensive post-sales support to ensure customer satisfaction.

I am available by email, over the phone, by video call or for face to face meetings.

Want to know more? Get in touch or book a meeting with me!

Who is Mark Hopcroft?

When I entered financial services I didn't know what to expect, or where a career in the industry could take me. I quickly learnt that I enjoyed relationships, and to have an impact on those relationships, and help those I engaged with, I needed to intimately know my subject, and to do that I needed to continually develop and push myself.

There began a long and varied career in distribution, working with clients large and small, across the globe and in various different sectors of financial services ranging from platforms to asset management, product providers to FinTechs.

I've been lucky to work with many influential and inspirational leaders and colleagues, and yet the first piece of advice ever given to me is still the piece that resonates most - "you have one mouth and two ears, use them in that proportion!"

I've always passionately believed in the power of technology to change lives, and of how this can be applied in Financial Services.

My personal investment preference has always been on the passive / low cost side and to work in a business where these two factors are the DNA of what we do was to good to be true. Once I then met the people I was sold!

If you would like to contact me you can book a meeting with me below, see my contact details here or connect with me on LinkedIn.

I've always been a passionate cricket fan and player and am a member at Trent Bridge, latterly I've learnt to ski and horse ride and so I guess sport and outdoors have always been important to me. I love reading (pretty much anything), cooking, music and have 4 (now grown up) children and a lovely wife, so life is never dull!

I think there are 4 key reasons why firms large and small should take a look:

1) As a business then everyone involved is mission aligned and so incredibly laser focused on delivering it.

2) We have the most brilliant people at doing what they do

3) We are purposeful, passionate, engaged, committed and have fun - I believe we are a delight to work with

4) We are absolutely aligned with our community of advisers.

Your success is our success so we develop, build and deliver services that work for you in the way you want them to.

Why not book a meeting
with Mark?

Booking a meeting with Mark is the best way to gain insights and explore potential opportunities with Timeline.

Who is Will Church?

Who is this fresh-faced enigma? What makes him tick? How did he end up at Timeline? Why should you trust him?

How did you get into the industry?

Having always had an interest in Financial Services, my first introduction to the industry came as a Transfers Administrator in 2018, for one of the largest Platforms in the UK. I worked in this role whilst completing my Economics degree at Newcastle University.

This experience gave me my first real taste of the industry and exposed me to working with financial advisers for the first time. Once finished with my studies, I returned to the same company but this time swapping administration for my first sales role, focusing on Platform, Multi-Asset Funds and Managed Portfolios.

I joined Timeline as the Business Development Manager for the South West in September 2022. Since then, I have continued to support advisers and have loved being part of the Timeline journey.

Why Timeline?

We plan to help millions of people retire with confidence. We combine a data driven approach with cutting edge technology to empower financial advisers.

Our model portfolios are designed to help advisers reduce risk, remove the administrative burden associated with maintaining clients' portfolios and maximise returns, all whilst offering industry-leading low costs of just 0.09%.

It's a great team of people with huge expertise and a genuine drive to do good.

What do you do outside of work?

Having decided to hang up my boots at the end of the 2022 season, after nearly 20 years of playing rugby, I now spend my weekends unsuccessfully chipping away at the never ending list of DIY jobs. I love all things food and drink and spend as much time as I can travelling with my partner, Lara, and my bonkers spaniel, Harris.

Why not book a meeting
with Will?

Booking a meeting with Will is the best way to gain insights and explore potential opportunities with Timeline.



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Need a Different Region or person to contact?

Why not contact one of our other Business Development Managers:
Kate Phillips

East and City of London

Mike Parker


Hugo White

South East

Tim Field

North East


South East North BDM

Not sure which BDM you need?

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