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Adviser 3.0 The Podcast - SoapBox Ep.13

By Timeline 16 Sep 2026
9 min read

Abraham Okusanya and Matt Pitcher are back around the SoapBox, and this week they are joined by Julian Gilbert, Founder and Director of Wealth Matters. The episode opens on a number that should not really be possible: a portfolio built from the biggest, best companies in the world, held right through one of the great bull markets, that still managed to trail inflation for the best part of a decade. From there the conversation runs wide and blunt. The fiscal drag quietly pulling more pensioners into higher-rate tax, the triple lock and the demographic maths nobody wants to confront, inheritance tax now that pensions are being dragged into the estate, and the quiet crisis of a profession that is ageing fast with almost no clear route in for the next generation.

Great Companies Beaten by Inflation

A prospect walks in with a ten-year review pack from a big-name wealth manager, and the numbers stop everyone in their tracks. A portfolio sitting at ninety percent equities, actively managed and far from cheap, invested in the great companies of the world through an extraordinary bull run, and over nearly a decade it has trailed inflation. The benchmark had quietly been moved to CPI, which tells its own story. For a panel where one host has built his reputation on low-cost investing, it becomes the sharpest illustration of the episode: a profession that can still charge handsomely to deliver less than cash left under the mattress would have managed.

"It costs a lot of money to look this cheap. And that is clearly what the DFM is doing, spending a lot of money to get such cheap returns."

The Pensioner Tax Raid

Fiscal drag is doing its quiet work. Frozen thresholds mean rising numbers of pensioners are being pulled into higher-rate tax without a single line in a Budget speech, and the triple lock is pushing incomes up into those static bands at the same time. Julian makes no apology for a view that goes down badly with a chunk of his audience: the triple lock is not affordable in its current form. Underneath it sits a harder problem still. The ratio of workers to pensioners has collapsed over the decades, birth rates have fallen, and no amount of tax tinkering fixes a demographic bill that is only getting larger.

"The triple lock is unaffordable, and we need to scrap it."

Inheritance Tax and Business Relief

With pensions being drawn into the estate from next year, inheritance tax is the topic causing the most client anxiety, and the panel is candid about what that means for a profession that has always quietly depended on it. The conversation moves through the levers advisers actually reach for, from gifting and potentially exempt transfers to whole-of-life cover and business relief. Julian is notably more cautious on business relief than he once was, pointing to reduced relief on listed holdings, liquidity that can disappear exactly when a family needs it, and marketing that oversells a genuinely high-risk strategy. The steer is clear: it has its place, usually late and used sparingly, and it is nobody's first move.

"Inheritance tax has always, frankly, been the gift to the financial planning industry. Without it, our client numbers would probably halve overnight."

Minting New Advisers

The people around this table can see the problem in the mirror: the profession is ageing, and there is no obvious pipeline behind it. The routes in are stark. Either the large-scale academies that turn out advisers at volume, or a small firm willing to take a punt on a raw trainee and carry them for years while they qualify. There is very little in between. Julian talks through how Wealth Matters spots and grows talent in-house, often from other careers entirely, and both hosts are honest about how vulnerable those early-career advisers are and how easily a good one slips away once they are trained.

"You can train two or three people through a proper process, or you go through the sausage machine. There just is not anything in the middle."

The FCA's U-Turn

The final stretch turns to the regulator, and a whiplash that every firm in the room has felt. First the hard line on ongoing advice, where firms that charged for annual reviews they could not evidence were told to compensate clients, with the biggest names setting aside serious money. Then, as the growth agenda took hold in Westminster, a softer tone, only for a fresh ombudsman ruling to swing the pendulum straight back. The panel picks at the real tension underneath it: a regulator trying to be more growth-minded at firm level, sitting alongside an ombudsman making binary decisions case by case, with advisers funding and second-guessing both.

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