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7 min read

Beyond CPI: Is inflation capturing the cost of your clients’ lifestyles?
By Reva Bala 07 Oct 2026

The price has not changed. But somehow, you are getting less for your money.

A smaller chocolate bar. Fewer hotel perks. An airline ticket that comes with a growing list of paid extras.

These are examples of shrinkflation and.

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    Timeline investing and platform services are provided by Timeline Portfolios Limited (No. 11557205), which is authorised and regulated by the Financial Conduct Authority (FRN: 840807). Timeline planning software and tools are provided by Timelineapp Tech Limited (No. 11405676) and are not regulated by the Financial Conduct Authority. Both companies are registered in England and Wales with their registered office at 70 Gracechurch Street, London, EC3V 0HR.

    Past performance is no guarantee of future return. The value of investments and the income from them can go down as well as up. You may get back less than you invest. Transaction costs, taxes and inflation reduce investment returns.