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7 min read

Beyond CPI: Is inflation capturing the cost of your clients’ lifestyles?
By Reva Bala 07 Oct 2026

The price has not changed. But somehow, you are getting less for your money.

A smaller chocolate bar. Fewer hotel perks. An airline ticket that comes with a growing list of paid extras.

These are examples of shrinkflation and.

ALl blogs & ARTICLES:

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    Podcast
    2 min read

    Retirementals Podcast - Episode 26: How Tina Weeks Built a Thriving Financial Planning Business While Battling Cancer

    By Timeline 03 Apr 2023
    Podcast
    2 min read

    Retirementals Podcast - Episode 25: How Index Investing Changed Finance Forever with Robin Wigglesworth

    By Timeline 03 Apr 2023
    Podcast
    2 min read

    Retirementals Podcast - Episode 24: Key Tech Adoption Trends and Insights from Catherine Williams

    By Timeline 31 Mar 2023
    Podcast
    2 min read

    Retirementals Podcast - Episode 23: Unlocking Retirement Success with Wade Pfau

    By Timeline 31 Mar 2023
    Podcast
    2 min read

    Retirementals Podcast - Episode 22: Matt Pitcher's Approach To Financial Advice

    By Timeline 31 Mar 2023
    Podcast
    2 min read

    Retirementals Podcast - Episode 21: A Chat with Michael Kitces on Adviser Tech, Direct Indexing, and More!

    By Timeline 31 Mar 2023
    Podcast
    2 min read

    Retirementals Podcast - Episode 20: Dimensional's David Jones on Retirement Happiness, Mind Mapping and More

    By Timeline 31 Mar 2023
    Podcast
    2 min read

    Retirementals Podcast - Episode 19: Discover the Secrets to Financial Freedom with Award-Winning Journalist Robin Powell

    By Timeline 31 Mar 2023
    Podcast
    2 min read

    Retirementals Podcast - Episode 18: Avoiding Common Pitfalls in Pension Transfers with Litigation Specialist, Philippa Hann

    By Timeline 31 Mar 2023
    Podcast
    2 min read

    Retirementals Podcast - Episode 17: The Rise and Fall of Neil Woodford with Award-Winning Journalist Owen Walker

    By Timeline 30 Mar 2023
    Podcast
    2 min read

    Retirementals Podcast - Episode 15: Unlocking the Secrets of the Asset Management Industry with Bella Caridade-Ferreira

    By Timeline 30 Mar 2023
    Podcast
    2 min read

    Retirementals Podcast - Episode 16: Inside Digital Investment Technology with Ola Abdul

    By Timeline 30 Mar 2023
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    ©2026 Timeline Holdings Ltd. All rights reserved. VAT number 437083884.

    Timeline investing and platform services are provided by Timeline Portfolios Limited (No. 11557205), which is authorised and regulated by the Financial Conduct Authority (FRN: 840807). Timeline planning software and tools are provided by Timelineapp Tech Limited (No. 11405676) and are not regulated by the Financial Conduct Authority. Both companies are registered in England and Wales with their registered office at 70 Gracechurch Street, London, EC3V 0HR.

    Past performance is no guarantee of future return. The value of investments and the income from them can go down as well as up. You may get back less than you invest. Transaction costs, taxes and inflation reduce investment returns.