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Reva Bala

Reva Bala

Reva Bala, Investment Analyst. Reva did her BSc, followed by an MBA in Finance in India. Following graduation, she worked in the Retail Banking sector as a Graduate Analyst. She moved to the UK and went on to pursue an MSc in Investment and Finance in London - graduating with Distinction. Since then, she has been with Timeline as an Investment analyst.
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Beyond CPI: Is inflation capturing the cost of your clients’ lifestyles?
By Reva Bala 07 Oct 2026

The price has not changed. But somehow, you are getting less for your money.

A smaller chocolate bar. Fewer hotel perks. An airline ticket that comes with a growing list of paid extras.

These are examples of shrinkflation and.

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